The secret behind the same pricing as Japan
Shinano Yusui is distributed under the strong conviction that “if we truly provide the best product at the most fair price, our customers will appreciate this reasoning.” Please try comparing our water to other imported water prices. We take pride in the fact that Shinano Yusui is the only brand that offers the “fine quality” at a “fair price.” Through the collaborative efforts of exporter Toell Co., Ltd. and importer/distributor Field Catering Group this amazing price was made possible.
Reason 1: Consistent production in one of the largest factories in Japan
Our factory is one of the largest cutting-edge and fully automated factories in Japan, with a constant stream of bottle production and capable of a maximum output of 15 million bottles a year. Our factory allows as little human contact as possible within the process and integrated production in one large factory instead of dispersing production between scattered small factories. We are therefore able to greatly cut down on facility and manpower costs.
Reason 2: Utilizing Field Catering Group's existing infrastructure
To avoid outsourcing operations, Shinano Yusui utilizes the existing infrastructure of Field Catering & Supplies Pte Ltd, one of the largest water home-delivery companies in Singapore.
Firstly, Shinano Yusui made full use of the company’s huge warehouse to bring down the storage cost to almost zero.
In addition, Shinano Yusui is imported with Full Container Load by utilizing its left space of huge warehouse. Accordingly, comparing to the cost of Less than Container Load, we have vastly reduced the ocean freight per bottle.
Furthermore, by using the existing substantial delivery network with a large number of delivery trucks and efficient call center, Shinano Yusui thus managed to greatly cut down the delivery cost.
Reason 3: Promotion by word of mouth
We are cutting cost for advertisement as well. Instead, we value the spread by the word of mouth from customers who enjoy our Shinano Yusui.